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Media Release.

The World Cannabis Congress Announces Up Cannabis As Platinum Sponsor

New Brunswick, Canada (May 18, 2018) – The World Cannabis Congress announces Up Cannabis Inc., a Canadian licensed producer of cannabis recognized for its strategic partnership with iconic musicians The Tragically Hip, as a Platinum sponsor of the event. Up Cannabis will be bringing their thought leadership to the premier event, along with a surprise concert by an award-winning, prolific Canadian singer-songwriter – and Maritimer – who will perform exclusively for World Cannabis Congress attendees.

The World Cannabis Congress, presented by Civilized, is an invitation-only event that will welcome 400 experts and influencers from the global cannabis community to Saint John, New Brunswick, Canada, from June 10-12. Hundreds of industry specialists, opinion leaders, and stakeholders will descend upon the city for two days of compelling expert talks, engaging panel discussions, major industry announcements, and unparalleled networking opportunities.

“We believe in collaborating with the very best,” says Jay Wilgar, CEO of Up Cannabis and its parent company, Newstrike. “And our creative partnership and longstanding working relationship with the Tragically Hip shows how much we take that belief to heart. Sponsoring the World Cannabis Congress gives us – and everyone attending – access to the best and brightest minds working in this industry from around the world.”

Wilgar, along with Ruth Chun, General Counsel to Newstrike and Up Cannabis, will be presenting on the importance of branding in the context of the emerging adult-use cannabis marketplace. Their discussion will also include thoughts on what post-legalization marketing and brand presence will look like, and what will separate best-in-class players from all others. 

“Up Cannabis is a Canadian cannabis brand leader with a very cool network doing amazing things,” says Derek Riedle, World Cannabis Congress Co-Chair and Publisher of Civilized. “Their innovative spirit and cooperative nature is very much aligned with our event; we’re thrilled they’re joining us, and we look forward to their executive expertise.”

For more information on the World Cannabis Congress, please visit:

Media Contact:

Pamela McKay
Senior Director of Communications

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