Los Angeles, CA and Saint John, NB (Aug. 21, 2019) – If you’re a parent or caregiver, having “the talk” – about sex and alcohol – comes with the territory. If you struggle with how to talk to your kids about cannabis, you’re not alone. Civilized is helping ease some of that pain with the first installment of a new web series called “Cannabis Conversations.” In this series, parents talk about everything from how the destigmatization of cannabis culture affects their parenting to the hypocrisy of alcohol consumption, and how they would handle catching their kids consuming cannabis.
“People want to see themselves in today’s cannabis culture,” says Derek Riedle, Publisher of Civilized. “It’s time for healthy conversations about cannabis now more than ever. There are millions of cannabis consumers around the world living authentically, and this series is a prime example of that. It’s putting everyday faces and stories around cannabis to continue building the cannabis community; making it stronger and reducing outdated stigma.”
The first episodes in the new series focus on cannabis conversations with parents – mothers, fathers and grandparents, consumer and non-consumers alike, from all walks of life – discussing questions like “how do you talk to your kids about cannabis?”, “how did having kids change your perspective on pot?” and “what would happen if your parents caught you consuming cannabis?”
“Parents need to get out of their own way on having “the talk” – cannabis is no different than alcohol or sex. Open conversations from role models they look up to are critical to their understanding of cannabis and its implications on their lives,” says Riedle. Talking to youth about cannabis will become especially important again this fall in Canada as cannabis edibles are legalized on October 17.
According to the 2018 Cannabis Culture Poll, commissioned by Civilized and developed in partnership with full-service research insights agency PSB Research, cannabis consumers in both Canada and the US are more likely to hide their cannabis use from their children and their neighbours. The number one reason they hide their consumption is fear of judgment, and concern about being a “bad influence.” That said, the majority of North American cannabis consumers are married homeowners, earning high incomes and living with children under the age of 18.
Episodes of “Cannabis Conversations with Parents” will be released every Tuesday for the next four weeks at Civilized.life. Future conversations in the new web series are planned with doctors, teachers, athletes and military veterans.
Civilized’s original web series “First High” has viewership numbers in the millions.
About Civilized Worldwide Inc.:
Civilized is the leading lifestyle brand and multi-platform media company that connects millions of cannabis consumers, influencers, and the canna-curious with both niche and mainstream content, events and experiences, and fashion. With operations in both Canada and the United States, Civilized makes original, premium digital content, television and podcasts; builds brands; and creates and produces world-class events and experiences for B2B and B2C audiences. Founded by entrepreneur Derek Riedle, Civilized is the partner of choice for mainstream brands, and the cultural authority on the exploding global cannabis space. For more information, visit civilized.life.