New Brunswick, Canada (April 30, 2018) – The Global Cannabis Partnership is pleased to announce two founding media partners, Civilized Worldwide Inc. (Civilized) and Business of Cannabis. Civilized is joining as Lifestyle and Entertainment Media Partner, and Business of Cannabis as Business Media Partner. Both media companies bring an established audience and a wealth of knowledge about culture, business and politics related to cannabis.
The Global Cannabis Partnership is developing a worldwide corporate social responsibility standard related to the production, marketing, sales, after-sales service and informed consumption of legal, adult-use recreational cannabis. Through their content, Civilized and Business of Cannabis will be reporting on the Partnership as well as promoting the principles of social responsibility within the cannabis industry. Together, the media partners provide access to consumer, business and industry audiences of almost three million unique monthly visitors across North America.
“This is an important initiative,” says Derek Riedle, CEO and Publisher of Civilized. “We know the cannabis industry, and we know that adult-use recreational cannabis is new for many people. We have a responsibility to help consumers make informed choices, and a role to promote social responsibility as Civilized continues to highlight modern cannabis culture. We wanted to be at the table to help shape the framework as something meaningful in the collective global cannabis community.”
This initiative is the first of its kind in the growing global recreational cannabis industry and mirrors successful initiatives in many other industry sectors, such as alcohol, gaming, pharmaceuticals, forestry and others.
“As an industry that is only just emerging, there exists an opportunity here to get things right,” says Blaine Pearson, CMO of Business of Cannabis. “We can see the upside of baking-in the thinking and metrics that will ensure a thoughtful industry. Not only will the Global Cannabis Partnership position the sector, globally as a leader in CSR, but it will deliver maximum value across all stakeholders.”
Revolution Strategy is Managing Partner of the new initiative. “Civilized and Business of Cannabis are demonstrating true leadership, and we are thrilled they have joined as media partners,” says Cynthia Goodwin, President and CSR practice lead at Revolution Strategy. “Together, they bring their extensive, collective audience and powerful voices to the Partnership.”
In 2018, the Global Cannabis Partnership is recruiting 15 founding members representing organizations from around the world, including government agencies charged with distribution, licensed cannabis producers, NGOs, research institutions and others. Membership will expand in 2019.