Los Angeles, CA and Saint John, NB (May 16, 2018) – Civilized Worldwide Inc. (Civilized) is pleased to announce the appointment of Damon Goodwin as Vice President, Revenue and Partnerships and Aaron Craig as Director, Business Development and Strategic Partnerships. The new business development leaders are aggressively establishing and implementing strategic partnerships to drive the company’s growth.
“This team has the know-how and network that will set us up for continued success connecting with our readers and community,” says Derek Riedle, CEO and Publisher of Civilized. “Damon and Aaron bring deep experience in health-care, pharma, technology and licensing with a proven track record in analytics, advertising and sales, and international partnerships. I have every confidence in their ability to create new opportunities that will increase our revenues and deliver shareholder value.”
Damon Goodwin, Vice President, Revenue and Partnerships, has extensive experience in both startups and large multinationals, with a 25-year track record in sales, and business and relationship development in the health-care industry. With a strong pharmaceutical background, Goodwin brings senior-level strategy and relationships to the cannabis industry. Goodwin has international product licensing experience in health-care throughout Europe, the Middle East and Asia, and has been involved with the launch of more than 20 multi-million-dollar products. His sales and business development expertise stems from key account management, sales, government relations and executive leadership.
“The cannabis industry is experiencing explosive growth and there are countless opportunities for partnership. People recognize that now is the time to get involved,” says Goodwin. “We’re in a ‘green rush’ right now, and ancillary businesses like Civilized are the hottest investments. Through strategic partnerships, we’ll be building a bridge for mainstream brands to enter into the cannabis market.”
Aaron Craig joins Civilized as Director, Business Development and Strategic Partnerships. Craig has a decade of experience selling and using enterprise marketing and advertising technology in the media and entertainment industries. He has been in senior executive roles with fast-growing tech startups such as Salesforce and Affinio. Craig is focused on revenue-share partnerships, strategic customer partnerships, ad and content sales, and ad operations. He has been awarded the Salesforce President’s Club Award twice for top sales within the organization.
“The Civilized lifestyle brand is an approachable, safe and credible source for new and existing cannabis consumers,” says Craig. “As global markets continue to adopt legalized medical and recreational adult-use cannabis, the brand is poised to be the global cannabis information and entertainment hub. Civilized’s approach to content and the quality of its audience will allow the brand to generate millions in revenue as the cannabis consumer industry continues to grow.”
Senior Director of Communications