Los Angeles, CA and Saint John, NB (June 22, 2018) – Brad Schlachter has joined Civilized as Director of Audience Acquisition.
Schlachter brings decades of experience working for leading technology and entertainment organizations growing revenue for multiple products and services.
“I look forward to propelling the Civilized brand to an ever-growing audience and making an impact by driving growth and customer engagement,” says Schlachter. “I’m pleased to be part of this signature brand that’s providing a fresh perspective in an emerging market.”
Schlachter has served as the marketing lead for Motor Trend OnDemand, the world's premier OTT automotive video destination and a leader in on-demand content for automotive enthusiasts. He was the vice president of marketing at Hallmark Labs, the digital, direct-to-consumer arm of Hallmark Cards Inc., during the launch of its SVOD (subscription video on demand) service. Most recently, Schlachter has consulted for Jukin Media and Valorous TV.
“Brad understands consumer behavior and how to apply those insights to refine or create digital media products, platforms and brands,” says Derek Riedle, CEO and Publisher of Civilized. “With his unique combination of branding and performance marketing skills, Brad will help grow our audience. His in-depth experience and strategic leadership will also help us achieve our long-term goals.”
Prior to his focus on digital and OTT video services, Schlachter held senior level positions in interactive entertainment for companies such as Major League Baseball, Walt Disney, Sega Corporation and Microsoft.
Schlachter is a native of New York City. He graduated from Skidmore College and lives in Los Angeles. He will be based in Civilized’s Venice office.
About Civilized Worldwide Inc.:
Founded in 2015, with offices in New Brunswick and California, Civilized is a premium media and lifestyle brand that embraces and highlights modern cannabis culture, reflecting the millions of adults who choose to enjoy cannabis as part of a balanced lifestyle, but don’t define themselves by it. Reaching more than 2.5 million unique visitors per month, North America-wide, Civilized produces engaging content for and about people who enjoy cannabis responsibly. Other verticals include Civilized Studios, a video network available to 100+ million viewers that fills the void of broadcast quality video and original series in the cannabis space, and Civilized Events, exclusive branded experiences for both the cannabis industry and consumers – from intimate dinner parties to large-scale events like the World Cannabis Congress. For more information, visit: civilized.life.
Senior Director of Communications