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In the old days, weed "branding" was defined by plastic baggies, pot leaf imagery, tie-dye, and in some cases, imagery of conventionally hot girls in bikinis or booty shorts. The messages back then revolved around weed as a stereotypically male stoner pastime, whilst alienating women, or those who didn't appreciate the strip club aesthetic in connection to their medicinal or recreational products. But in recent years, and especially in legal states, this has all begun to change. We talk about "cannabis" far more often than we talk about marijuana, pot, weed, or ganja.

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