That’s a lot of "likes." A report by American analytics company comScore found that social networks (chiefly Facebook) account for one in every five minutes we spend on the Internet.
The report, based largely on measurements from the comScore Media Metrix Multi-Platform and comScore Mobile Metrix, examines the trends shaping the modern media landscape, including growth in social media and smartphone use.
Unsurprisingly, mobile apps were revealed to be the most popular way to take in social media platforms like Facebook, Snapchat and Instagram.
In terms of both audience size and engagement, Facebook came out on top. In fact, Quartz reports that more than 90 percent of American adults spend the equivalent of two full workdays per month (15 to 18 hours) on Facebook. The social media giant eats up one in every six minutes spent online, and more than on in every five minutes spent on smartphones.
The photo-sharing platform, Snapchat, follows Facebook in terms of visitor engagement, although its user demographic (age-wise) is far less diverse. Nearly half its users are between 18 and 24, while only eight percent of adults over the age of 35 use the app.
With social media platforms increasingly becoming one-stop shops for all your online needs, these numbers aren't exactly shocking. That said, one in five minutes really adds up. Hey, at least your thumbs are getting a good workout.