Cannabis consumers in both the medical and recreational markets are becoming more conscious of how much they are consuming as they look to relax or reduce pain without getting high. The marijuana microdosing trend is catching on - especially with women.
The cannabis research company BDS Analytics reports that just under half of edible consumers prefer microdosing - the use of low dosages throughout the day, whether that’s nibbling on a higher concentrate product or eating low dose portions.
Linda Gilbert - the Managing Director of the Consumer Insights division for BDS Analytics - says this is part of a trend towards more mindful use of marijuana.
"They’re not looking for inebriation," Gilbert told Civilized. "They’re looking to take the edge off of their anxiety or their pain, or as one guy said, ‘just slow down all the thoughts that are racing around in my head all the time.'"
This is largely coming from people who want to avoid the dysfunctional experience associated with overdoing their cannabis intake. BDS notes that 18 percent of people who have used marijuana in their life have had an experience where they became too stoned to function or to enjoy themselves.
Of course, not everybody is looking for this experience. Some people clearly think "microdosing is what’s right for me," Gilbert said, "but there’s still a lot of people out there who that’s not right for them."
She added that the market for low-dose cannabis is fueled mostly by women, specifically by mothers, who still need to be alert enough to care for their children or do work.