Last December, Elton John and collaborator Bernie Taupin announced a contest to make videos for three of his classic songs - 'Tiny Dancer,' 'Rocket Man' and 'Bennie and the Jets.' Now you can watch the results, which debuted last weekend during the Cannes Film Festival.
"The future of creativity is clearly collaborative, fusing art and technology, and it's been fantastic to open up our work to the next generation of creative talent and to share that process with the world on YouTube," John said of the contest, which was organized by YouTube to celebrate the 50th anniversary of Elton's collaboration with Taupin.
The three songs have never had accompanying videos before because they were released before the age of music television. So the contest is also a testament to the longevity of Elton John and Bernie Taupin's work.
Here are the winners.
Animator Majid Adin reinterpreted John's song about space travel as a metaphor capturing the refugee experience. Adin - who fled from Iran in 2015 - drew on his own experience for the video.
'Bennie and the Jets'
Director Jack Whitley and choreographer Laura Brownhill teamed up to tell the backstory of Bennie forming the Jets in this surreal dance number full of outlandish costumes and colorful characters that defy the short film's black-and-white landscape.
Director Max Weiland celebrated Elton John and the LA setting of 'Tiny Dancer' by filming people listening to the tune while driving around town - munching licorice, valeting cars, visiting the pawn shop and even smoking marijuana. The video is simple but powerful statement on music's ability to unite diverse groups of people. A message that's never been more relevant given today's political climate.