TV Ads Show How Arizona Could Build A Successful Legal Market Like Colorado

Last week, the Campaign to Regulate Marijuana Like Alcohol launched a TV ad campaign designed to rally the 'Yes' vote for Proposition 205 in Arizona. The ads specifically tout Colorado's legalization as a lead worth following, which is not that surprising given the number of similarities between the Arizona initiative and Colorado's legalization model.

In one ad, the campaign points out that teen use in Colorado has not risen, while $4-million in school funding has been generated by marijuana taxes in the legal state. The ad suggests a Arizona market could feed $55-million into state schools from its proposed 15 percent sales tax. That figure comes from an analysis for Proposition 205 done by the Arizona Joint Legislation Budget Committee earlier this year.

Another ad with a similar message uses a teacher, a mother of a special-needs child, and a grandmother to drive home the need for the additional funding from marijuana taxes.

A final ad takes the form of an older Arizona millennial writing a short letter to her mother about her reasons for choosing marijuana over alcohol, which include less hangovers, lower health risks, and feeling safer around other cannabis consumers. The ad ends with a call to action encouraging viewers to continue the conversation about marijuana by visiting the campaign's microsite


People are justifiably excited over the groundbreaking legalization of adult-use recreational cannabis in Canada and several American states. But it's important not to overlook the crucial role that medical cannabis plays every day in the lives of millions. So what does medical cannabis mean in a legalizing world?

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