“Any weed is the best weed, when you got no weed,” said by one of the biggest marijuana advocates and “America’s Sweetheart of Cannabis,” Tommy Chong. Chong is one-half of the legendary comedy duo Cheech & Chong, who helped pioneer a completely unique brand of comedy directed at the marijuana counterculture movement of the early ‘70s. The comedy duo single-handedly launched and started what became known as the Stoner Comedy genre. Chong became a loud advocate both on and off the screen, working tirelessly to destigmatize the use of this healing plant. As marijuana becomes more accepted with the introduction of legalization in a number of states, Chong hopes to share the very best product available with his fans and fellow herb connoisseurs.

Chong joined the crowds at this year’s Emerald Exchange in Malibu to showcase world class, sun-grown Northern California cannabis to the Southern California cannabis community. This event connects cannabis businesses with one another to strengthen the market, which Chong hopes to achieve with his cannabis brand, Chong’s Choice, “What I’ve been doing is hooking up with small growers, because I want everything organic… when they see a Chong’s Choice joint, or a bud or something, that they can feel comfortable that it’s the healthiest going.”