David Crosby - the legendary frontman for The Byrds and founding member of Crosby, Stills, Nash and Young - wants to stamp his name on your cannabis product—if you can afford the hefty cost of his endorsement.
Last year, the dad rock icon partnered up with long time friend and brand licensing entrepreneur Steven Sponder to try and find the right brand to lend Crosby’s moustached face to. The name of this new licensing venture is “Mighty Croz” (you can visit the official website now).
Rather than going the route of Snoop Dogg, Tommy Chong and Willie Nelson and making his own strain of cannabis, the singer is opting to lend his name to the right bidder—with a price set at around $5 million.
He has stated that he is interested in marketing cannabis products targeting baby boomer consumers, as they are a large market with a proven interest in his brand and music.