20 Years Later, 'This Is Your Brain On Drug Policy' Is The PSA You Need To See

It’s been 20 years since Rachael Leigh Cook made a total mess of a poorly lit kitchen on national television to illustrate the dangers of drug abuse, but now she’s back with another message for Americans: the War on Drugs doesn’t work.

The actress known best for her role in the 1999 film 'She’s All That' stars in a new PSA that spoofs her original 1997 ‘This Is Your Brain on Drugs’ spot, in which she used a frying pan to violently smash an egg (followed by everything else in her immediate vicinity) to show how heroin and other drugs can ruin your life. The ad was part of a large-scale U.S. anti-narcotics campaign by Partnership for a Drug-Free America (PDFA), which was launched in 1987. 

In the new PSA – which was released on 420 – Cook uses eggs to highlight a decidedly different point: that the War on Drugs “cripples communities,” “costs billions” and ultimately “doesn’t work” – particularly if you’re part of a minority community living in America.

The ad by Green Point Creative opens with Cook holding up a white egg and saying it represents one of the millions of Americans who uses drugs but never gets caught. She then hold up a brown egg and says: “This American is several times more likely to be charged with a drug crime.”

An animated sequence follows in which the brown egg is arrested and filtered through the criminal justice system, before being released and continually whacked with the skillet on the outside. The narrative highlights how drug convictions often hamper one’s ability to get a job or even financial aid to go back to school.  

"The war on drugs is ruining peoples' lives," Cook declares.

"It fuels mass incarceration, it targets people of color in greater numbers than their white counter parts. It cripples communities, it costs billions, and it doesn't work. Any questions?"

Only one: why weren’t these kinds of ads being made sooner?  

h/t Rolling Stone  


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