For over 50 years, Willie Nelson has been on the road playing music where people have consistently thrown weed on the stage. Now, Willie Nelson is throwing weed back with his marijuana brand Willie’s Reserve, which follows Nelson’s simple philosophy, “My stash is your stash.” Willie’s Reserve pays tribute to Nelson’s tradition of sharing, caring, and smoking together, which he hopes to achieve with his stash. Nelson also hopes to provide more access to medicine for patients who smoke his marijuana for medical reasons. Willie’s Reserve will achieve these goals by building Nelson’s brand of weed, which transforms his personal story into a line of branded products and experiences for people to understand his relationship with cannabis more. By partnering with different farms from states across the United States, Willie’s Reserve feels like home because it’s completely influenced by Willie himself.