Everyone knows that April 20th is the unofficial holiday for cannabis in North America. But as legalization spreads across the region, cannabis is becoming part of other special occasions - even Mother's Day.
While roses and tulips are still the top gifts to give on the second Sunday of May, a surprising number of people appear to be showing their appreciation by giving their moms a different kind of flower. Cannabis sales actually increase on the Friday before Mother's Day, rising markedly higher than average sales on prior weekends in the spring, according to Headset - a data analytics company servicing the cannabis industry.
Of course, that increase in sales could just be a coincidence. Then again, the sorts of cannabis products being bought on that weekend do seem ideal for mothers who enjoy a little marijuana.
Some of the top purchases over Mother's Day weekend are cannabis-infused drinks like tea, coffee and hot chocolate - perfect for helping Mom unwind on her special day. Other popular options include cannabis spa products like soaks, scrubs and bath salts that can soothe the aches and pains of looking after a family all year. Another popular item is cannabis-infused chocolate, which any matriarch with a sweet tooth and a soft spot for Mary Jane would love.
Headset noticed that sales of certain items peaked not only over Mother's Day weekend but the special day itself.
On Mother's Day, sales of bath accessories in legal states jumped by 20 percent while cannabis-infused beverages shot up by 50 percent compared to the average Sunday. And sales of pre-rolled joints also saw a slight uptick of 7 percent, which isn't surprising given that most cannabis consumers in Canada as well as America want to have a smoke sesh with their parents, according to Civilized's 2019 Cannabis Culture Poll.
So what cannabis gift would you like to buy - and perhaps share - with your mom on Mother's Day?