The Typical Cannabis Edibles Consumer Is Educated, Well Paid And Female, According To Report

When people go shopping for cannabis edibles they're thinking about food, not weed.

Cannabis consumer research firm High Yield Insights has published a new report on the tendencies of the typical consumers of cannabis edibles. They found that people who prefer edibles to other popular forms of consumption, such as smoking a joint, are a significantly different market for the cannabis industry to target.

First of all, consumers who prefer edibles shop for them in the same way they would their grocery orders. For people that buy flower, price point is often the single most important thing driving their purchasing decisions. While price is still a factor for fans of edibles, two-thirds of them cited food preferences and flavors as just as important as cost.

The edibles consumer also tends to use cannabis about once a month, or less and have been consuming cannabis for less than 5 years. Additionally, most of them are female with post-secondary education and high incomes. Edibles consumers are just as likely to be a recreational consumer as a medical patient.

It just goes to show that there are many different kinds of people who enjoy cannabis that don't fit the stoner stereotype.

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Right now, cannabis can only be legally purchased through dispensaries or online retailers, but that could change if a group representing corner stores across America gets its way. The lobbying arm of the National Association of Convenience Stores (NACS) is preparing to fight for the ability of their members to sell weed once it becomes federally legal in America. NACS doesn't have support for federal cannabis policy reform on their official agenda, but that doesn't mean they don't want a piece of the pie if the industry is legalized nationwide.

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