According to a new report from Salar Media Group and Civilized, as the cannabis industry continues to grow and more states begin to legalize marijuana, several new trends are emerging. Now, as U.S. Senator Cory Booker introduces a new bill to legalize marijuana at the federal level and encourage states to legalize it locally, these trends are emerging and will become more common within the cannabis industry.
The first emerging trend identified and evolved from the industry is science, as legalization has encouraged further research on the plant and its many properties and characteristics. As of 2015, approximately 22,000 cannabis studies have been published. Also, to specifically focus on cannabis research, the first United States research institution was created last year. Another emerging trend is craft cannabis similar to craft beer or liquor. Farms and cultivators will produce special strains in limited batches for cannabis connoisseurs to indulge. Celebrity marijuana brands have started this trend from the likes of Willie Nelson and Bob Marley. Another very similar trend is the emerging luxury cannabis brands, which the report says, “...are replicating what happened in liquor brands with the introduction of high-end, more expensive tequilas, dark liquors, vodkas and sake.”