When it comes to consuming cannabis, you can smoke it, vape it, eat it, and - less commonly - put it on your skin. But even though cannabis salves, balms and ointments aren't common right now, the market for topicals is set to explode according to the 2018 Civilized Culture Poll.

To celebrate 420, we teamed up with PSB research to survey over 1,600 American and Canadian cannabis consumers about what products they are most interested in trying. Topicals topped the list in both the United States and Canada.

In total, 28 per cent of Canadians and 33 per cent of Americans said they are interested in trying out topicals such as ointments, balms, salves, and other skin products containing CBD or THC.

But this might just be because few have had a chance to try these products yet. According to the poll, Only 2 per cent of North American users currently use these creams. So maybe it’s curiosity, or maybe it’s a desire for effective pain relief without popping Tylenol every other hour. We'll have to wait and see to find out.

What we do know is that companies providing topicals should consider stocking up since demand for their products may never be higher. And that's not surprising since the compounds are said to reduce muscle pain and soreness where they’re applied. And since they're applied on your skin, topicals won't get into your bloodstream, which means you won't get high - even if they contain THC.