The Instagram Cycle

Instagram has been around for a while now but the way we use it hasn't really changed. Sure we may use it more than we did five years ago but that doesn't mean we use it any differently. There are certain steps we all take when we open that damn app, and they seem to always occur in the same sequence. And so, behold the official Instagram cycle chart. 

instagram cycle

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Few other entrepreneurs in the cannabis space have their hands in quite as many ventures as Lorne Gertner. Currently dubbed the "godfather of the Canadian cannabis industry," Gertner told Civilized, "If we could live through normalization, we could change the world." Hailing from the fashion industry, this Toronto native says he's on a mission to "make the world a better place through cannabis and design excellence." The only catch is, well, normalizing cannabis — and that's where Gertner's keen eye for style comes in. "In the old days, you were going to be different or you were going to be normal," said Thom Antonio, Gertner's friend, creative director, and collaborator of 35 years.

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