Grow Sisters started as a guerilla marketing program to promote the farm Blessed Coast Farms, which grew into a sisterhood of cannabis cultivators and innovators helping women grow cannabis. This sisterhood utilizes its social media platforms to educate women and everyone on all things cannabis, including their summer program, which teaches viewers how to grow medical cannabis in California. The Grow Sisters hope that this work will help break the stigma attached to cannabis by showing that they're smart, sexy, and savvy cannabis consumers, producers, and professionals. In this episode of "The Highlight", the Grow Sisters share their mission and what they hope for the cannabis industry.
"The Highlight" is Civilized's weekly cannabis show that features different personalities, celebrities, influencers, content creators, artists, and filmmakers in the cannabis space. We will introduce a new cannabis influencer every week to share their story, which led them to create content on the web and social media for the cannabis industry.