First there was Snoop Dogg, then Wiz Khalifa, then Kurupt - now Game, the Compton born rapper formerly known as "The Game," is joining the ranks of Grammy-nominated rappers looking to start their own cannabis product lines.
After selling over 10 million albums worldwide, Mashable reports the "So High" MC is teaming up with G FarmaBrands, a manufacturer of non-edible and edible cannabis products, and producer of pre-rolled cannabis cigarettes, founded in 2015.
Game is rolling out his own line G Stiks, or hand-rolled joints, as well as G-Drinks, a line of cannabis oil-infused lemonades. Currently, six blends of G Stiks are available in Colorado and Washington, and the Game says he'll play a key role in future product development.
"The Game represents the cannabis movement," G FarmaBrands founder Ata Gonzalez tells Mashable. "He represents the industry and has a connection with the culture."