The Emerald Cup is the Mecca of California's Finest Organic Cannabis

The Emerald Cup is a cannabis competition-meets-conference-meets music festival that takes place every December in Santa Rosa, California. The renowned cannabis cup that now draws about 15,000 cultivators, artists, policy wonks, and cannabis enthusiasts began 15 years ago as a gathering of a few dozen farmers showing off their crop. Today, the Emerald Cup is the place to find California's finest quality, organic, sun-grown cannabis, harvested from the Emerald Triangle — the triad of Humboldt, Mendocino, and Trinity counties known for the world's best bud. Whether you're a cannabis connoisseur or simply curious about the future of the industry, there's something at the Cup for everyone. The diversity of the Cup's offerings — think panels on cannabis and spirituality, ending the drug war, and the nitty gritty of high-tech cultivation — help de-stigmatize the plant, showing just how varied the industry is, touching so many aspects of society. This isn't (only) a bunch of stoners getting high, but a conference of those working to ensure equity and sustainability as California rides the wave of pot legalization into the future. 

Latest.

Few other entrepreneurs in the cannabis space have their hands in quite as many ventures as Lorne Gertner. Currently dubbed the "godfather of the Canadian cannabis industry," Gertner told Civilized, "If we could live through normalization, we could change the world." Hailing from the fashion industry, this Toronto native says he's on a mission to "make the world a better place through cannabis and design excellence." The only catch is, well, normalizing cannabis — and that's where Gertner's keen eye for style comes in. "In the old days, you were going to be different or you were going to be normal," said Thom Antonio, Gertner's friend, creative director, and collaborator of 35 years.

Can we see some ID please?

You must be 19 years of age or older to enter.