"If you were walking by, it would probably look more like a 5 or 10k race than a cannabis event." That’s Jim McAlpine, founder of the 420 Games. I spoke to him about the latest instalment of the games, which will happen March 31st and April 1st at the Santa Monica Pier in Los Angeles.

Indeed, the 420 Games organizers ask that participants not smoke on site. The focus is on advocacy and education, and the benefits that cannabis can bring to a healthy lifestyle.

First launched in August 2014, The 420 Games center on a 4.2 mile run (most runs are 3.2 miles, or 5 kilometers - participants quite literally go the extra mile for cannabis). But that’s just the start of what McAlpine and company have planned. The latest instalment of the games has something for everyone - it’s "packed full of a ton of different athletic activities", McAlpine says.

420 Games

Courtesy of the 420 Games.

There will be an arm wrestling competition featuring UFC champions Frank Shamrock and Bas Rutten, a jiujitsu competition, and even 420 yoga led by Ricky Williams. At the Venice Skate Bowl, there will be a skate contest with a $20 000 cash purse featuring Bucky Lasek, and a BMX halfpipe show. There will even be a rap battle featuring freestyle champion Harry Mack. There will be challengers, but McAlpine predicts that Mack will remain "king of the day".

The LA instalment of the games is just the first of this year’s events. The 420 Games will come to Pittsburgh in April, Denver in June, and San Francisco in August. Beyond 2018, McAlpine sees big things in store.

"I think this will become a huge national event much like Tough Mudder or Spartan Race," says McAlpine. "I’m just looking forward to bringing it to places that are not as accepting of cannabis."

Check out a video preview of the games below, and head to their official website for more information.

2018 LA 420 Games Promo Reel (Santa Monica Pier)

Click below link for FREE course tickets to this amazing advocacy event on March 31 or April 1 at the Santa Monica Pier: https://www.eventbrite.com/e/2018-la-420-games-presented-by-native-og-moonrocks-tickets-38450033084 TOP 15 REASONS TO ATTEND LA 420 GAMES: -Frank Shamrock & Bas Rutten Arm Wrestling Contest -420 Yoga lead by Ricky Williams -Venice Skate contest w Bucky Lasek & $20K cash purse! -3 on 3 B-Ball tournament -CBD Massage chairs -Jiu Jitsu tournament -BMX Half pipe show w XGames athletes -Rap battle w/ Harry Mack the world's greatest freestyler -4.20 mile boardwalk course -Live comedy -Lagunitas beer garden -Food trucks -After party -NFL players Eben Britton and Reggie Williams speaking -100+ exhibitors & thousands of attendees

Posted by The 420 Games on Friday, March 2, 2018

Banner Image: Larry Gassan