There's a prevailing stereotype in popular culture that nice girls eschew nice guys and choose instead to form romantic relationships with "bad boys." Stories are written about the horrors of being "friendzoned" - a sexless purgatory where men and women are reduced to just having conversations and relating to one another as human beings. Imagine.
Former Republican presidential nominee Ben Carson even blamed his loss in the nominating process on being a nice guy.
But an article published last month in the British Journal of Psychology put the stereotype to the test. Some researchers have posited that from an evolutionary perspective, it would make sense that those most likely to benefit society as a whole would also be the most likely selected to reproduce. Authors of this latest article say their study suggests this is true: "altruists have higher mating success than non-altruists."
To prove their point, researchers looked at two groups of participants. In the first study, participants self-reported both their good deeds and sexual prowess, with those who reported themselves as being more altruistic also reporting they had more sex with more people more often.
In the second study, subjects were asked about their willingness to donate potential financial wins, and then were asked about the number of dating partners they've had over their lifetime. A pattern emerged where those willing to donate were also likely to have had more dates, even when the study controlled for personality traits like narcissism.
So, do nice guys finish last? Maybe in bed during all of the additional sex they're having.