When you're scrolling through Instagram, you'll probably find pictures of two things: Whatever fancy meal one of your friends ate, and some breathtaking photo from a different friend's vacation. But no matter how good that photo looks, you shouldn't be too jealous of that vacation.
A new study found that more than one-third of millennials (people aged 18 to 34 in this particular study) purposely posted a picture from their vacation on social media to mislead their friends into thinking their trip is better than it actually is. In comparison, only 15 percent of Gen X-ers (35 to 54 year olds) and five percent of Baby Boomers (55-years-old or older) did the same thing.
65 percent people who post the misleading pictures said they did so specifically to make their followers jealous. 51 percent also said they did so because they wanted to compete with others who do the same thing.
It should be noted that these misleaders were in the minority of millennials. 63 percent of millennials said they post pictures on social media simply so they can remember the trip, and 58 percent said they only posted pictures in which they look good. So the people trying to make others jealous are in the minority.
But if you are someone who posts pictures to make people envious, you should know it actually IS working. The study also found that most people trust that pictures on social media are accurate reflections of a person's trip, particularly if they are friends with the person posting.
That may be true about vacations, but there's still never going to be an Instagram photo that'll convince me avocado toast is a worthwhile breakfast selection.
(h/t High Snobiety)