Smoke The Weed, Launch The Brand: Snoop's New Lifestyle Site

Snoop Dogg has stamped his ever-changing name to merchandise ranging from socks to pimp sunglasses and fancy-looking vaporizers - and now, the rapper and weed mogul, in partnership with entrepreneur Ted Chung, is launching his own lifestyle website. The focus? His fave topic, of course: marijuana, or Merry Jane, as Snoop is styling the slang these days.
He's clearly been into this whole weed thing for a while, though.

Some of the planned content for A cannabis-themed cooking show, a series of celeb interviews titled "Deflowered," and a Leafly-style database of cannabis strains.

The site doesn't go live until October, but you can apply to be one of the 420 users currently being granted access to the beta version every day.


Most people know that to consume alcohol and then get behind the wheel of a car is very dangerous — not just for the driver and passengers, but for anyone else sharing the road. For cannabis consumers, however, understanding levels of impairment is not so straightforward. To date, there is not yet a technology used by law enforcement that can accurately detect cannabis impairment similar to alcohol breathalyzers.

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