Review: Never Mind the Pun, Deew's "Highly Nourishing" Creams Won't Get You High

You have to be careful with beauty products that purport to contain cannabis. Why? Because cannabinoids like THC and CBD are still regulated by Health Canada, so if a product containing therapeutic amounts hasn’t been purchased at a government-regulated shop, that means it’s illegal.

This alone wouldn’t bother me on principle, but it raises a lot of questions about the authenticity of CBD products we’re starting to see in health food stores or the descriptions of many cannabis-related beauty brands that have been popping up in recent years. You can’t feel the effects of CBD most of the time like you would THC, so how do you know there’s any CBD inside unless the product is government-regulated? And while hemp seed is technically derived from the cannabis sativa, it doesn’t contain any concentration of cannabinoids.

That’s why I was initially a little skeptical of Deew (which is weed spelled backwards), a new cannabis infused beauty and wellness brand based in Vancouver. While the brand doesn't purport to contain THC or CBD, it may be slightly misleading with its many references to cannabis on the packaging and website ("Oh, High There! We are a cannabis infused beauty and wellness brand. Elevate your senses").

I tried out Deew's two "Highly Nourishing" creams, one designed to energize with peppermint aromas, the other designed to unwind with lavender scents. But despite the "highly" pun in the title of the cream, I knew that because they're not selling products through Health Canada, no one would actually be getting high (or necessarily healed!) off these creams.

While they do contain moisturizing, hemp seed oil, Deew’s "Uplift & Energize" and "Relax & Unwind" creams ($38 CAD/each) don’t have any THC or CBD in them. Instead, they’re both packed with argan oil, murumuru butter, hemp seed fatty acids, and essential oils that carry powerful aromas (so take note: don’t slather your bod in this stuff before heading to your scent-free office).

But even without cannabinoids like THC or CBD, the Uplift’s peppermint aromatherapeutic effects are actually energizing, tingling your skin as you breathe in those gorgeous minty fumes! I won’t deny it. But again, it’s such smelly stuff — do you really want to smell like a tube of toothpaste in exchange for a slight external awakening?

Instead, I’d advise slathering your body with these as part of your self-care routine, like after a yoga class or a bath, to feel like you’ve treated your body and soul with something special, and with aromas that will remind you of the spa or the last time you had a massage.

But are they any better than more moderately priced moisturizers with similar ingredients? Probably not — just better branding that piggybacks on the cannabis trend.

Photo provided by Deew


For cannabis enthusiasts living in adult use states, long gone are the days of sneaking around with a dime bag in a coat pocket and worrying about whether the neighbors know you’ve got weed. But the sad truth is that, for millions of Americans living in prohibition or restrictive medical-only states, accessing safe and regulated cannabis is still a problem. But does that mean that those living without access to the regulated market are abstaining from cannabis altogether?

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