One of the biggest champions of marijuana in Congress is taking his fight out of the House Floor and into the streets. And by streets, we mean billboards

Oregon Democratic Congressman Earl Blumenauer is one of the most pro-marijuana voices in politics. At a cannabis industry event on Tuesday, Blumenauer said he plans to begin running ads and trying to unseat members of Congress who are preventing pro-marijuana bills from passing.

“I’ve been working to try and give you a better Congress,” Blumenauer said. “One of the other things we are doing is not just helping friends, but to help people who are against us find something else to do with their time.” 

His first target will be Texas Republican Pete Sessions (unrelated to Jeff Sessions, although they both don't like marijuana). Sessions is the chairman of the House Rules Committee and has considerable power over what bills do or do not reach the House floor for voting. He prevented a bill that would've restricted the federal government's ability to interfere with legal marijuana states from reaching the floor, and he also didn't allow voting on a proposal that would allow veterans access to medical marijuana. Blumenauer says that second bill will be a major focus of his campaign.

“We’re going to be putting up some billboards in Pete Sessions’s district. It’s going to feature a veteran and ask the question why Pete Sessions doesn’t want him to have access to his medicine,” Blumenauer said. “We’re going to make the point that there are consequences. This is not a free vote. People are going to take a position one way or another. And if they are going to be part of an effort to deny people access to medicine that can be transformational…this is going to be part of the political landscape this year.”

Blumenauer will pay for these ads with money from the Cannabis Fund, a political action committee he recently founded.

Considering how many people support marijuana legalization, this should be an easy sell.

(h/t Marijuana Moment)