Would You Talk To Your Parents Like This About Marijuana?

In advance of Arizona's November vote to repeal cannabis prohibition, the Campaign to Regulate Marijuana Like Alcohol has launched a campaign dubbed Talk It Up, Arizona! with the aim of encouraging frank conversation with older voters, namely parents, about the benefits of marijuana.

"The best way to get people to reconsider their position on marijuana," according to the campaign, "is a personal note from someone they know, like you."

They've helpfully demonstrated the sort of conversation you might have with your folks in a TV spot, below. Whether people actually have the chutzpah to follow through with this sort of reasonable, rational approach, however, remains to be seen.

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Saying you work in cannabis is sure to raise some eyebrows. Some people might be curious, others might not take you seriously, and still others might ask how they can invest. These cannabis executives dish on the reactions they get when they say they work in the space, and how those reactions have evolved over the past 10 years.

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