Pantone Chooses 'Life-Affirming' Green As Color Of The Year 2017

If you're a regular reader of Civilized, you know a thing or two about the healing properties of green. Now Pantone, the world's leading authority on color, does too.

For its Color Of The Year - "a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude" - Pantone has chosen a "life-affirming shade" called Greenery. Check it out in action.

Pantone describes Greenery as "fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew." In a statement on the company's website, Executive Director of the Pantone Color Institute Leatrice Eiseman connects the color to a need for calm in troubled times:

"Greenery bursts forth in 2016 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," said Eiseman. "Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."

Hmmmm - greenery bringing people together in order to revitalize us and bring us closer to nature? Sounds pretty familiar to us.


Though it can be hard to follow the the roller coaster ride that is keeping up with the cannabis stock market, Thomas George of Grizzle breaks it down for us simply and clearly. In the latest episode of All Time Highs, we get the lowdown on Aurora, one of the most expensive cannabis stocks, an update on Canopy's earnings, and intel on Aphria's past fraud allegations. Now in the clear, it may only be a matter of time before Aphria catches up.

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