Pantone Chooses 'Life-Affirming' Green As Color Of The Year 2017

If you're a regular reader of Civilized, you know a thing or two about the healing properties of green. Now Pantone, the world's leading authority on color, does too.

For its Color Of The Year - "a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude" - Pantone has chosen a "life-affirming shade" called Greenery. Check it out in action.

Pantone describes Greenery as "fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew." In a statement on the company's website, Executive Director of the Pantone Color Institute Leatrice Eiseman connects the color to a need for calm in troubled times:

"Greenery bursts forth in 2016 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," said Eiseman. "Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."

Hmmmm - greenery bringing people together in order to revitalize us and bring us closer to nature? Sounds pretty familiar to us.


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