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'We’re Innovators And Artists' - Talking Shop With Rob Green, CEO of NugTools

Rob Green is the CEO of NugTools, makers of the Nuggy, a multi-tool for cannabis consumers. It consolidates ten different smoking functions into a single elegant device. Each stainless steel tool stays in place during use with a spring-locked system and is stored within a hard plastic case that fits comfortably in the palm of your hand or in your pocket. It only weighs .5 pounds and comes in handy for all occasions. The latest models - Dab & Hybrid - are shown in the image above. Learn more at NugTools' website.

Tell us about your typical day.
This first part of my day is always the same. I wake up at 5:30 a.m. and make my bed. Then, I go to the gym to either lift, swim, or run basketball drills. After about 45 minutes at the gym, I come home and eat eggs, bacon, avocado, and drink some coffee. Then, I take a shower, stretch, and meditate. At this point I’m ready to start my day. During the week, I always start the day by prioritizing my to-dos. I get them done. Around 5 or 6 p.m. I cook dinner, eat, and relax. On the weekends, I like to spend time outdoors doing things like snowboarding, hiking, or kayaking. I reserve at least one day a week to read and reflect. During these days, I’ll write a journal entry or book notes instead of my typical to-do list. This prevents cognitive bias from developing in my work. I believe the key to innovation is conceptual blending. Taking a break from routine to read and reflect is a great way to stimulate creative thinking.

What's the biggest misconception about the marijuana industry?
I think everyone has a different perspective on cannabis. The good news is that this viewpoint is increasingly positive. However, there are still plenty of people who think cannabis makes you lazy. Since I started NugTools in 2015, I've met countless entrepreneurs who consume cannabis and still get things done. We’re innovators and artists. Cannabis enhances our experience and allows for endless creativity.

What's one prediction you have for the marijuana industry five years from now?
We are truly blessed. We live in the middle of the green rush. A profitable cannabis industry is emerging in America, and throughout the world. In five years, we’ll probably start to see some consolidation amongst brands. Larger companies will start to emerge and buy-out competing startups. Good job opportunities will emerge in IT, finance, sales, marketing, supply chain, etc. Cannabis brands will start to functionally integrate their products with existing digital ecosystems like Google, Amazon, and Apple.

Nuggy Dab Hybrid 0012

The Nuggy in action.

What is one change you'd like to see happen in the cannabis industry?
The world of online marketing is a challenge for cannabis brands today. The most-visited sites like Google and Facebook don’t allow for cannabis promotions. Ideally, I’d like to see this change so we can compete on the same playing field as other industries.

What's your perfect setting to consume?
Sitting around a fire with some friends after a long day of snowboarding while jamming on acoustic instruments.

Tell us the story of the first time you consumed marijuana.
I was with my club volleyball team at the East Coast Championships. When I got to the hotel, I met up with some of the guys on the older team. They took me with them outside. One guy passed me a small bong and said, “Hit it.” I had no clue what to do. Eventually, someone lit it for me. I blew into the chamber instead of sucking and the weed flew out all over the sidewalk. To this day, I still have no clue what I was thinking.

Do you have a message for Donald Trump and/or Jeff Sessions? What would that message be?
End the War on Drugs and pardon all those who have been incarcerated because of it. This will save billions of taxpayer dollars, stimulate the economy, and move us in a positive direction— away from social injustice. Also, allow cannabis to be used in clinical trials where the goal is to prove the positive aspects of the plant. Create incentives for public universities to train their medical students on these clinical trials.


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