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NFL Hall-of-Famer Joe Montana Gets into the Marijuana Game

Joe Cool is looking to make a big touchdown in the marijuana business.

Joe Montana, the former San Francisco 49ers quarterback and NFL Hall-of-Famer, has announced a big investment in California's legal marijuana industry. Montana will be investing $75 million in the San Jose cannabis grower and retailer Caliva though his venture capital firm Liquid 2 Ventures.

Montana hasn't been the most outspoken advocate for increasing access to medical marijuana, but he has certainly supported the use of medical marijuana in the past. He said he was investing in the medical marijuana industry because he believes it "can provide relief to many people and can make a serious impact on opioid use or addiction."

Montana partnered with former Yahoo! Inc. CEO Carol Bartz for the investment. For her part, Bartz says she only recently got turned on to the medical potentials of marijuana when she began using a cannabis-based cream to treat pain related to a knee replacement.

"People are discovering there are better ways to clamp down on pain than over-drugging yourself," she said.

A number of past and present professional football players have come out in support of medical marijuana in recent years. As it stands, the NFL does not allow players to use medical marijuana, though there is some indication that things may be changing. The league has recently been dealing with a huge opioid abuse problem and allowing players access to medical marijuana would be a big step towards rectifying that.


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