Basic traffic and safety rules always tell us to, “Look both ways before you cross the street.” However, that’s not the case for the Dutch town Bodegraven. Smartphone users no longer have to look up when crossing the street with these new traffic lights on the pavement. Strip lights have been placed on the pavement at the pedestrian crosswalk for phone users who don’t look up. The lights were created by a local company, HIG Traffic Systems, which hopes to expand their product outside of their town and the Netherlands all together to make traffic better and safer for pedestrians and cyclists.