As more and more states legalize marijuana, major corporations are also expressing interest in getting involved in cannabis. And according to a new study, that's a very good thing for their bottomline.
A new study of American consumers found that getting involved with marijuana would not affect the perceptions of most businesses. In fact, more people would see those companies in a more favorable light than in a negative one. Here's a chart showing the results:
As you can, the vast majority of people wouldn't perceive a company any differently if they got involved in marijuana. But for people whose perceptions would change, more people would perceive those companies in a more favorable light. In fact, in Health or Personal Care companies, a significant number of people would perceive them in a more positive light.
What does this mean for companies? Well, it mostly indicates that they probably aren't risking losing any customers if they get involved in cannabis. And whatever customers they do lose would probably be offset by the number of new customers they attract. It also provides more evidence that the stigma surrounding marijuana is continuing to go away.
So Coca-Cola is finally free to get involved in cannabis.
(h/t Marijuana Business Daily)