Texas is one of the most conservative states in the country, so it's not surprising they also have some of the harshest marijuana laws as well. But a new ad campaign is looking to change that.

An organization called Foundation for an Informed Texas is producing a series of ads in rural Texas to help convince people to support medical marijuana. Texas currently only laws people with severe forms of epilepsy to receive a prescription for cannabis oils that do not contain THC. The Foundation for an Informed Texas is hoping to swing more rural, conservative voters to support expanding those laws.

In one commercial, a man dressed as a cowboy talks about the medical benefits of cannabis and how using it will help him fish and hunt. The commercial also shows the man working on various things around his farm. So it's pretty clear how they're trying to appeal to rural voters.

The commercial campaign is only one part of their plan. The group also wants to hold town meetings throughout the state to lower negative attitudes towards cannabis. The hope is that if voter show less opposition to medical marijuana, the legislature may finally consider expanding the state's laws.

Of course, there's still opposition from Texas Republicans and law enforcement. But the hope is that this campaign can be the foundation that will build a movement for medical marijuana in the future.

(h/t Texas Public Radio)