At the end of the National Cannabis Industry Association’s fourth annual Cannabis Business Summit & Expo, NCIA deputy director Taylor West hopes people walk away “feeling like they’ve elevated their opportunities for success in the [cannabis] industry.”
While those opportunities will certainly differ for each and every participant, adds West, everyone who attends the June 12-14 event will have the chance to “learn in really substantial ways.”
“We want them to meet and network with people in ways that open up new doors for their business,” she said. “And we want them to come away with an increased commitment to supporting and advocating for a responsible industry.”
As in years past, this is the bottom line of the event - billed as “the most influential cannabis trade show in the U.S.”
Over the course of three days at the Oakland Convention Center (just 12 minutes from San Francisco’s downtown), attendees will hear from more than 100 cannabis pioneers on five educational tracks (Policy & Reform, Cultivation & Processing, The Fine Print, Running Your Cannabusiness and Emerging Topics in the Industry), explore more than 80,000 square feet of sold-out expo floor and rub elbows with the industry’s brightest minds.
One of the top draws to this year’s event is its keynote speaker, former President of Mexico and president of Coca-Cola Latin America, Vicente Fox. Fox will discuss the social injustices created by the war on drugs and the positive effects of global governments adopting cannabis legalization.
“He is a great example of what we strive for with the event... He’s been a strong advocate for ending marijuana prohibition from the angle that prohibition simply strengthens cartels and criminals, but he’s also got a very experienced business background,” said West.
“It’s that combination of policy, dedication and also entrepreneurial insight that makes him a fantastic keynote for the event.”
Organizers are expecting roughly 4,500 attendees – a far cry from the 800 who showed up to their first event four years ago.
“One of the things that’s really nice about this event is that while it has definitely grown quickly, it’s still a very high quality group of people,” said West. “We see a very high percentage of true business leaders and decision makers attending the conference, which is important if you’re hoping to do some sales processing or build useful relationships within the industry."
“These are people who are very serious about the industry, serious about advocacy, serious about growing their business, and that makes it a really valuable group of people to be a part of.”
Tickets for the summit can be purchased here.