Report: Middle-Aged Dads Will Outnumber Teenaged Cannabis Consumers Once Legalization Takes Effect In Canada

Today's average cannabis user currently slots into the 18–34 age range, but that may change in the near future. A new report says middle-aged dads are set to become the top cannabis-consuming demographic once legalization takes effect in Canada.

The report published by Deloitte LLP says that younger cannabis connoisseurs could be outnumbered by an influx of "conservative experimenters" in the newly legalized market. Many of those "experimenters" will be middle-aged dads giving cannabis another try after giving it up decades ago.

"Legalization may provide some Canadians with the opportunity to occasionally return to their younger days—legally," the report states.

These findings differ a little from the findings of our own Cannabis Culture Poll, which found the average Canadian cannabis consumer to be in their 30's without children. That said, we also discovered that over 30 percent of Canadians try to hide their marijuana use from their children, so they might be more open about using cannabis once it's legal. That certainly seems to be the case in the States, where 1 in 4 Americans say they would try cannabis if it were legal in their state

So for next Father's Day, you might want to buy Dad a gram instead of a tie.


Few other entrepreneurs in the cannabis space have their hands in quite as many ventures as Lorne Gertner. Currently dubbed the "godfather of the Canadian cannabis industry," Gertner told Civilized, "If we could live through normalization, we could change the world." Hailing from the fashion industry, this Toronto native says he's on a mission to "make the world a better place through cannabis and design excellence." The only catch is, well, normalizing cannabis — and that's where Gertner's keen eye for style comes in. "In the old days, you were going to be different or you were going to be normal," said Thom Antonio, Gertner's friend, creative director, and collaborator of 35 years.

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