Today's average cannabis user currently slots into the 18–34 age range, but that may change in the near future. A new report says middle-aged dads are set to become the top cannabis-consuming demographic once legalization takes effect in Canada.
The report published by Deloitte LLP says that younger cannabis connoisseurs could be outnumbered by an influx of "conservative experimenters" in the newly legalized market. Many of those "experimenters" will be middle-aged dads giving cannabis another try after giving it up decades ago.
"Legalization may provide some Canadians with the opportunity to occasionally return to their younger days—legally," the report states.
These findings differ a little from the findings of our own Cannabis Culture Poll, which found the average Canadian cannabis consumer to be in their 30's without children. That said, we also discovered that over 30 percent of Canadians try to hide their marijuana use from their children, so they might be more open about using cannabis once it's legal. That certainly seems to be the case in the States, where 1 in 4 Americans say they would try cannabis if it were legal in their state.
So for next Father's Day, you might want to buy Dad a gram instead of a tie.