Men are leading support of cannabis legalization by 10 percentage points over women, according to new figures from New Frontier Data.
The data firm’s latest findings also revealed that men are more likely to have tried cannabis, with 47.6 percent admitting to never having tried cannabis compared to 56 percent of women.
“American cannabis public perception and usage are showing a significant shift as legalization of cannabis expands within the United States," states the report.
"Of note, differences across gender and demographic are becoming increasingly apparent, which are relevant to consumer behavior and product development trends."
The report also found that women are more likely than men to use cannabis for stress relief, anxiety and pain management.
“Understanding gender-specific patterns in attitudes and usage is critical to developing products that appeal to targeted consumer behaviors and preferences."