Martha Stewart is known for putting out household products that help with all things cooking, cleaning and gardening. But now she's putting her name on a surprising new line of products: CBD.
Stewart is partnering with the Canadian cannabis company Canopy Growth to put out a line of CBD products. The products will help improve the health of not only humans but animals as well. In fact, the first product they're working on is aimed towards pets, not humans. The company is still undergoing clinical trials on the products, and Stewart will advise them along the way.
Shortly after this announcement was made, Stewart confirmed that she would be delivering the keynote address at the 2nd annual World Cannabis Congress in Saint John, NB. Presented by Civilized, the World Cannabis Congress is renowned for convening major influencers, thought leaders, policy makers and government officials to help shape and advance the cannabis industry worldwide. Stewart's participation comes at a time when interest in CBD and cannabis-infused food is higher than ever, with Canada set to legalize edibles later this year.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Canopy is hoping that the partnership with Stewart will not only lend legitimacy to their brands, but CBD products in general.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” Linton said. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
"Martha Stewart is the perfect example of where the cannabis industry is headed," says Derek Riedle, Publisher of Civilized. "This is an industry that's quickly moved from the backroom to the boardroom. We're able to attract phenomenal, top-tier talent and experts like Martha Stewart because of the legitimacy the cannabis industry is amassing, as well as the calibre of the audience we have in the room at WCC. We can't wait to hear what Martha Stewart has to say about expanding her brand in this new market."
Stewart is no stranger to cannabis. She's often worked with rapper Snoop Dogg, and she's admitted to smoking marijuana in the past.