A new study of cannabis users found that they tend to be happier and have more satisfaction with life than non-users. According to the study, which was conducted by BDS Analytics, marijuana users tend to make more money, spend more time outdoors and volunteer more than non-users. They also tended to rank higher in personal and social satisfaction.
Another interesting note the study found was the reason why people use cannabis. While we might imagine people buying it to share with friends and have a good time, the majority of people used it for physical, mental or emotional wellness. So they weren't using cannabis to have fun, they were doing so to help improve their personal health. The study specifically pointed out that women in particular are beginning to adopt cannabis as a means for wellness, whether physical or mental.
The authors of the study said this information should be of particular note to advertisers, and that products that are looking for health-conscious consumers should be targeting cannabis users.
So maybe anti-marijuana activists are just unhappy, and that's why they oppose legalization!
(h/t Fresh Toast)