New Study Finds Marijuana Users Are Happier Than Others

When you think about marijuana users, you probably imagine several different stereotypes that society has created for them. But do you imagine that they're also happier than most?

A new study of cannabis users found that they tend to be happier and have more satisfaction with life than non-users. According to the study, which was conducted by BDS Analytics, marijuana users tend to make more money, spend more time outdoors and volunteer more than non-users. They also tended to rank higher in personal and social satisfaction.

Another interesting note the study found was the reason why people use cannabis. While we might imagine people buying it to share with friends and have a good time, the majority of people used it for physical, mental or emotional wellness. So they weren't using cannabis to have fun, they were doing so to help improve their personal health. The study specifically pointed out that women in particular are beginning to adopt cannabis as a means for wellness, whether physical or mental.

The authors of the study said this information should be of particular note to advertisers, and that products that are looking for health-conscious consumers should be targeting cannabis users. 

So maybe anti-marijuana activists are just unhappy, and that's why they oppose legalization!

(h/t Fresh Toast)

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Before Nikki Furrer was a cannabis writer and professional, she had another dream job: owning an independent bookstore. While she says her business venture as a bookseller was ultimately untenable, it did open her eyes to how much she enjoys “matching the reader to the exact book they’re craving.” This zest for matchmaking is evident in her book 'A Woman’s Guide to Cannabis.' As the title suggests, 'A Woman’s Guide to Cannabis' is for women who are curious about cannabis. A more appropriate title, however, might have been a 'A Beginner’s Guide to Cannabis.' Though Furrer touches on applications for the plant that are specific to women—relief of menstrual pain or beauty (though her belief that cannabis is a beauty product because it makes you appear more well-rested seems relevant to both men and women—much of the information in the book is relevant to anyone who is totally inexperienced with cannabis, apprehensive about trying it and needs a run down of the basics.

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