When you think of a stoner, you imagine someone taking a huge bong rip or smoking an obscenely large blunt. But apparently in America today, the real stoners are the ones eating brownies.
As the number of people consuming marijuana in the United States increases, the number of people who are smoking cannabis is actually decreasing. In 2014, around 67% of Colorado's legal marijuana purchases were for smokeable cannabis flower. Today, that number has dropped to only 44 percent as the sales for potent concentrates has doubled to 31 percent. Oregon marijuana flower sales dropped seven percent last year, and in California flower sales are down three percent from just the beginning of the year.
There are a few reasons for this drop. One is simply consumer preference. More marijuana users prefer non-smokeable forms of cannabis because they view it as safer. Others like it because it's more discreet while others think it actually lasts longer. Regardless of the reason, it's clear more consumers want less smoking.
The other is price. Most states in America have an overproduction of cannabis flower, meaning prices for it are super low. Some stores can barely turn a profit on cannabis flower. But concentrates and edibles can be marked up higher because consumers are willing to pay a little more for a premium product. So more dispensaries are stocking non-smokeable forms of cannabis because it' easier for them to make money.
And most people believe that the decrease in marijuana smokers will only continue. People who are currently hesitant to try cannabis are more likely to try edibles or other forms than smoking it for the reasons mentioned above.
So when Hollywood decides to remake the Cheech and Chong movies, instead of our beloved stoners taking a hit from the world's hugest joint, they'll probably just be taking a bite from the world's biggest pot brownie.
(h/t USA Today)