The LGBTQ community consumes cannabis and supports legalization at “significantly higher rates” than heterosexuals, according to New Frontier Data.
Figures from the Movement Advancement Project (MAP) suggest 4.3 percent of Colorado adults identify as LGBTQ, yet the same demographic represents eight percent of the state’s past-month cannabis consumers.
“That rate of engagement suggests the LGBT community as a significant if largely untapped business opportunity to develop products and brands catering specifically to the demographic,” states a New Frontier Data press release.
The release goes on to state that both LGBTQ advocacy and cannabis legalization have “carved popular trajectories of social assimilation” in the last two decades.
“LGBT advocacy and cannabis legalization represent two of the fastest evolving public opinion issues in contemporary American society,” states the release.
“As a traditional hotbed for the American LGBT movement, activation of the adult use market in San Francisco may present a powerful testing ground for brands targeting the LGBT community.”
Continued exposure of LGBTQ advocacy may enhance the community’s economic impact, states the release, thus “increasing its influence among trendsetters in the fast-evolving cannabis industry.”