Jimmy Kimmel Presents: 'Mom Weed'

Jimmy Kimmel eloquently explained the need to overcome dated stereotypes about cannabis consumers on a recent show. "The marijuana industry is looking to rebrand itself," he said. "They want to change the image of marijuana users to show that pot smokers aren't just skaters, and gamers and rappers. They're also your neighbors, your teachers, even your mom."

He then presented a new "commercial" that illustrates how marijuana can help mothers deal with the daily rigors of family life.

"When you're a busy mom like me, your job is never done," says the mom in the ad. "That's why I've got a special something to help get me through the day...because, let's face it, taking a fat rip off some dank-ass ganj makes doing laundry, changing diapers, cooking, more laundry, changing more diapers, cooking again, almost bearable."

Thanks Jimmy. I think it's a good message for stay-at-home dads too. Sure wish I had role models like this when I was home with my kids.

Latest.

One need not look further than the decades of debate over cannabis to see that alternative medical treatments often get a bad rap. Federal prohibition of marijuana — classified as a Schedule I drug alongside stigmatized substances like heroin — conflicts growing scientific evidence proving cannabis' efficacy for a variety of medical conditions. Now, in order to demonstrate the cannabis plant's medical clout, GoFire, a new dispensation product and app based out of Denver, isd taking a community based approach.