Professional Motorcycle Racer Is Being Sponsored By A Marijuana Company

Motorcycle racer Johnny Rock Page has signed a sponsorship deal with Hemp American Media Group - another sign that cannabis is increasingly becoming part of mainstream society.

"This deal conveys the public's improving perception and acceptance of marijuana," said Colby Ayres, co-founder and marketing director of Hemp American. "We are ecstatic that Johnny Rock Page and MotoAmerica are progressive in their views towards marijuana."

The marijuana sponsorship - the first of its kind for a motorcycle racer - is for Page's 2016 MotoAmerica Superbike season.

"Although I no longer use marijuana, I truly believe that it can help cancer patients and those who need it for other medicinal purposes," said Johnny Rock Page.

Page is one of a number of high-performance athletes that are aligning themselves with marijuana companies. Ayer says more and more athletes and teams are going to seize these sponsorship opportunities.

"In the near future I see professional sports teams and athletes getting sponsored regularly by marijuana-related companies as well as frequent product placements and endorsement deals in show business," said Ayres.

Page competes in the MotoAmerica's Superbike racing series - the IndyCar of motorcycle racing. He was the subject of a documentary profile that was an official feature selection at the 2015 Phoenix Film Festival. Here's the trailer for that film:

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Few other entrepreneurs in the cannabis space have their hands in quite as many ventures as Lorne Gertner. Currently dubbed the "godfather of the Canadian cannabis industry," Gertner told Civilized, "If we could live through normalization, we could change the world." Hailing from the fashion industry, this Toronto native says he's on a mission to "make the world a better place through cannabis and design excellence." The only catch is, well, normalizing cannabis — and that's where Gertner's keen eye for style comes in. "In the old days, you were going to be different or you were going to be normal," said Thom Antonio, Gertner's friend, creative director, and collaborator of 35 years.

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