When you think of celebrities who should be involved in the cannabis industry, certainly people like Snoop Dogg or Willie Nelson come to mind. But now another appropriate celebrity has joined the marijuana world.
Musician Jimmy Buffett announced that he is licensing his "Coral Reefer" brand to Surterra, a cannabis company based out of Atlanta, Georgia. The Coral Reefer Band is the name of the musicians who travel with Buffett when he goes on tour. Buffett will earn royalties for all products sold with the Coral Reefer branding, although he will not have a stake in the company.
Considering the name of his band, you'd think Buffett would've gotten involved in the cannabis industry sooner. And supposedly the musician had been approached by several companies in the past, but he chose to go with Surterra because the company is focused on medical marijuana, not recreational.
Buffett is the second noteworthy individual to join Surterra recently. William Wrigley, Jr., the former CEO of the Wrigley candy company, also recently invested in the company.
Perhaps the only question now is how long will it take before Margaritaville, Buffett's chain restaurant, becomes some sort of cannabis business as well.