A new company, Jane, is joining the team of cannabis search engines along with Leafly and Weedmaps. U.S. Army veteran Socrates Rosenfeld created Jane because he found that 62% of reviews on Weedmaps are fake and that the other search engines don’t help with real-time inventory information. Rosenfeld realized that by tapping into the dispensaries database, he’s helping the customers and the dispensaries. Now, customers can read verified reviews while dispensaries analyze their search and purchase habits. Other companies including, Green Rush, Tradiv, and Hello MD are also trying to take market share from Leafly and Weedmaps, but Rosenfeld isn’t worried, “There's no heavy lifting from their end on the platform… It's easy to scale and we are already looking at entering the San Francisco and Los Angeles markets.”