If Starbucks Can Make A Good Instant Coffee, Why Not Do The Same With Craft Beer?

You can use powder to make Kool Aid or good instant coffee, so why not use it to make beer? Before you answer that (or vomit all over your nice button-down), at least listen to the reasoning offered by the award-winning Copenhagen brewery, To Øl, for their efforts to create something called “instant craft beer.”

“To Øl brews with old craft methods, but we acknowledge that food science and technology is the way to bring our brewery forward and into the future,” said To Øl’s head of press & communications, Louise Norup Hellener.

The brewery in question, which was ranked as the ninth best in the world in 2014 by RateBeer, has been using scientific research to create an instant craft beer they plan to sell commercially. To Øl officials worked with GEA Group – a German food and energy production process technology company – to make a powder that mixes with sparkling water and distilled alcohol for a taste and feel similar to one of the brewery’s craft beers.

To create the powder, To Øl founders Tobias Emil Jensen & Tore Gynther freeze-dried four of the brewery’s beers. But instead of boiling down the beer and subsequently losing its aroma, the team removed the liquid components by achieving sublimation. Through this process, the water and alcohol are removed without impacting the flavor by converting water from ice to gas in a low temperature vacuum.

While To Øl has successfully created the powder in their labs, they are still looking to refine the product’s packaging and figure out which beers are best preserved by dry-freezing. They’ve opted to share their innovation with the public before putting it on the market as a way of getting feedback.

“We always feel like sharing our experiments with the public, since this provides you the absolute best review or grading of what you’ve created,” said Hellener.

So, what do you say? Would you throw down for this equal parts innovative and absurd creation - or just throw up?

h/t Forbes

Banner Image:  / Shutterstock

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