Since 1949, May has been deemed Mental Health Month to spread awareness on the issue. Now, Instagram is also helping to spread awareness with the launch of their new campaign, #HereForYou. The hashtag calls on Instagram users to share their photos and stories about their mental health issues. Instagram kicked off their campaign by telling the stories of three people living with mental health conditions that use Instagram as a way to cope. Elyse Fox, one of these featured advocates, created the Instagram account, Sad Girls Club, to share her own mental health journey, hoping this new initiative will continue the conversation and make some feel like they’re not alone in this.