Snoop Dogg made an appearance at the C2 Tech Conference in Montreal on Friday where he offered some words of support for the Canadian cannabis industry. He said there is a bright future for cannabis in Canada.

Snoop Dogg is no stranger to Canadian cannabis. He brought his Leafs By Snoop brand North a few years ago, and he also holds investments in Toronto-based cannabis inventory management software provider Trellis. And he is very excited about legalization in the North.

"And in Canada, it’s like—let’s just make it happen!" Snoop told the audience as he compared the proposed Canadian legislation to cannabis laws in the US.

Snoop appeared on stage with his business partner Ted Chung and Vice founder Suroosh Alvi. Alvi moderated a discussion between Chung and Snoop, sticking to questions about the industry at large, but often moving into personal stories from Uncle Snoop.

Towards the end of the discussion questions were opened up to attendees, and while most were light-hearted, one woman choose to question Snoop on his thoughts of racial discrimination in cannabis policing and incarceration rates.

"I want to be their voice," Snoop replied. "I just don’t want to be making profits when they are in jail. As a black man, I’ve been to jail for marijuana."