In the age-old battle of water vs. soda (you know the one), H2O finally triumphed among American consumers in 2016.
Americans drank more bottled water than any other beverage –including carbonated soft drinks – last year, according to research and consulting firm Beverage Marketing Corp.
This milestone comes in the wake of growing concerns around the globe about the health ramifications of sugary drinks. In an effort to curb the rise of diet-related diseases like obesity and diabetes, several U.S. cities voted for soda tax in November.
Beverage Marketing Corp reported that bottled water consumption in the United States hit 39.3 gallons per capita last year, compared to 38.5 gallons in carbonated soft drinks.
In the late 1990s and early 2000s, per capita soda consumption routinely surpassed 50 gallons.
Total bottled water volume climbed about nine percent in 2017 to 12.8 billion gallons, compared with a year earlier.
"When Perrier first entered the country in the 1970s,” said Michael Bellas, chairman and chief executive, Beverage Marketing Corp, “few would have predicted the heights to which bottled water would eventually climb.”